Pioneering the industry
We are here to help solve one of the world's most pressing environmental challenges.
When Charles Goodyear invented vulcanisation in 1839, he gave birth to the modern rubber products industry.
Everything from car tyres and bumpers, shoe soles and doormats is made from vulcanised rubber (created by adding a number of chemicals, including sulphur, to virgin rubber). The process of vulcanisation creates rubber that is tougher, more durable and stronger.
The only problem with Mr Goodyear's wonderful invention is that vulcanised rubber is nearly impossible to recycle. Until now that is.
Green Rubber has come up with a solution that provides an environmentally friendly alternative to the vexing issue of what to do with waste tyres.
For the first time in the industry's history, thanks to Green Rubber's patented technologies, rubber can be devulcanised and made into new products. The added bonus for rubber manufacturers is that the Green Rubber process will also significantly reduce their costs at a time when virgin rubber prices are at a record high.
Why Now?
Green Rubber is coming to the market at the right time, and in the right place - Planet Earth. Take a look at the market forces that are driving Green Rubber's entry:
Uprise of virgin
rubber prices
The price is set to go even higher as the economies of China and India continue to grow strongly. The price of synthetic rubber is linked to the price of oil, which is currently hovering above $70 a barrel.
Rising of
rubber prices
Green Rubber technologies are no longer just an environmental boon to the industry but also a compelling cost proposition.
High in
demand
Industry estimates indicate that worldwide demand of rubber will exceed supply by 2020.
Shortage in
polymers supplies
There has been very little growth in the production of several synthetic rubbers hence causing shortages in the supply of polymers such as polyisoprene and butyl rubber.
Regulatory pressure
to develop
In 2006, the European Union prohibited typers form being dumped in landfills, so other solutions for waste tyre disposal must be found. By introducing a reusable recycled-rubber compound that only uses established chemicals into the rubber production chain, Green Rubber provides an effective material for the growing number of producers and retailers falling under this increasing public policy pressure.
Won court decision
to stop the burning
of tyres
In the US, environmental campaigners recently won a court decision that is set to stop the burning of tyres for fuel in power plants and cement kilns - a ruling that increases the requirement for the tyre industry to come up with alternative ways of recycling their products.
Tax Break
In the US Congress, a new bi-partisan bill, entitled the Tire Investment, Recovery and Extension Act promises to provide tax breaks for vehicle fleet owners who buy tyres which contain recycled rubber.
Demand of
environmental
solutions
The public has accepted that climate change and global warming are real threats, thus demanding environmental solutions such as Green Rubber. The rubber industry has come to realise that using recycled materials is a sales and branding tool.
Well-refined
technologies
Our scientists have refined the company’s technologies over the last decade to make them an even more compelling proposition for the rubber industry.
Sustainable
The Green Rubber process reduces the pressure to clear land for more rubber plantations by providing another sustainable source of rubber compound.